ChooseTOCelebrate with the TCS Toronto Waterfront Marathon
October 16–19, 2026
The 37th edition of the TCS Toronto Waterfront Marathon is coming to Toronto from October 16–19, 2026, bringing thousands of runners, spectators, and visitors to neighbourhoods across the city.
This year’s event will welcome:
- 8,000+ participants in the 5K on Saturday, October 17
- 22,000+ participants in the Marathon and Half Marathon on Sunday, October 18
- 30,000+ local, national and international participants throughout race weekend
- 100,000+ spectators along the course, cheering on athletes and celebrating Toronto’s signature marathon
ChooseTOCelebrate Returns!
Ahead of this year’s event, we’re excited to announce the return of the ChooseTOCelebrate program!
Through this program, the TCS Toronto Waterfront Marathon is inviting local businesses and Business Improvement Areas (BIAs) to participate by offering special promotions and experiences that encourage runners and spectators to explore businesses and neighbourhoods along the race route.
Let’s show more than 30,000 participants and 100,000 supporters what Toronto is all about.
ChooseTOCelebrate from October 16–19, 2026!
How Can Your Business Participate?
🎉 Offer a Special Promotion
Interested businesses are invited to submit a special offer, discount, promotion, or special event that can be shared with runners and, if desired, spectators throughout race weekend.
Businesses can choose to make their offer available exclusively to race participants. Runners can show their TCS Toronto Waterfront Marathon bib and/or event confirmation email as proof of participation.
📍 Get Your Business Discovered
Your offer details, business location, and links will be shared with the TCS Toronto Waterfront Marathon community through:
- An interactive race-weekend map
- A dedicated landing page
- Email communications sent before race weekend
- Social media opportunities
- Public relations and promotional opportunities
This is an opportunity to introduce your business to thousands of local, national, and international visitors exploring Toronto during race weekend.
📣 Partner with a Race-Day Cheer Site
Interested businesses will also have the opportunity to partner with one of the 25+ official cheer sites located throughout the city on race day.
Cheer sites located near your business can provide an additional opportunity for exposure, engagement, and activation with race participants and spectators.
Be Part of Race Weekend
Join businesses and communities across Toronto in welcoming runners and spectators during one of the city’s biggest annual sporting events.
Showcase your business. Connect with visitors. Celebrate Toronto.
Submit Your Offer or Promotion
For more information and to submit your offer or promotion, click here.
We look forward to reviewing your submission and will be in touch over the next few weeks to confirm your offer.
Questions?
If you have any questions about the ChooseTOCelebrate program, please contact: